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Euroshop 2017 (Hall 2 stand 2D35)

Visual marketing becomes the focus of the e-commerce competition for the stationary trade of important +++ Display mannequins are in focus +++ Emotionality is decisive +++ Individuality and flexibility are also in demand +++ The trend goes to semi-abstract figures, with regional and genre differences +++ Customized share increases +++ Sustainability remains a sustainable issue

The EuroShop is one of the trade fairs, which are always visually rich in highlights. The visual merchandising hall, the display location of the display mannequins and store window decorations, is a special highlight. In march 2017, hall 11 of the exhibition grounds in Düsseldorf (instead of Hall 4) will be transformed into a POS experience world. Much attention should be given to her. In view of the e-commerce competition, visual marketing and the resulting emotional and individual appearance are becoming increasingly important for stationary retailers. “The need of consumers for emotions will become the overarching theme of EuroShop”, is not only convinced Andreas Gesswein, CEO of the company Genesis Display from Auetal.

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